Around 1000 B.C. the Phoenicians discovered the island of Ibiza, founded YBSM and made liberty a central value. Their passion for freedom runs through the Phoenician poetic images of free flowing rivers and swallows that never touch the ground. Ibiza is 'paradise'. Ibiza is 'freedom'.
The palm symbol is inspired by a beautiful piece of 3rd century B.C Phoenician art, uncovered in Ibiza at Puig des Molins. A symbol of victory, rejoicing, triumph, peace, freedom and eternal life. This symbol of Phoenicia appeared on coins, shields, vases and jewellery. The palm is one of the trees identified as The Sacred Tree, welcoming us to heaven and is the perfect integration of male and female.
Our ancient symbols are inspired by the first name ever given to Ibiza, y-b-š-m in 1000 BC. A well-known Phoenician linguist translated the name y-b-š-m as 'balsam island'. We interpret the word 𐤁𐤔𐤌 b-š-m as fragrance or perfume. Hence 'Perfume Island, Island of Fragance'. 𐤀𐤉 is the etymologically correct form of 'iy' = island. The second element has to do with the deity Bes. Bs could be the name of the original inhabitants, 'the Perfume Island of the Bes people'.
Bes was protector of all the good things in life, such as music, dance, sexual pleasure and freedom. Bes fought off evil spirits and played an important role in everyday life. Thousands of years later, Bes still lives up to his legacy. Everybody should have a little Bes in their life - a protecting, fun, caring friend to one and all, is exactly what the world needs today.
Freedom IS Paradise™ is a fashion brand, born and bred on Ibiza, for ‘Endless Clubbers’ and ‘Local Lovers’. Inspired by the island’s history, aesthetic beauty, culture and modern dance music scene, each garment can be worn as a visual expression of freedom.
Our collections will take you back into the rich heritage of the island and fuse them with a touch of now. The unique, vibrant atmosphere of Ibiza could only be created by freedom of expression and freedom of speech. For us, the liberty to express oneself is a state of mind that IS Paradise. In Ibiza we all have the power to be who we want to be.
The driving power behind Freedom IS Paradise™ is Ibiza Spotlight, which has been connecting the world to Ibiza for over 44 years. Now, the abbreviation of the initials, IS, combines ‘Freedom’ and ‘Paradise’ into one feeling.
Founded by good friends, who have combined their passion for this special place, to give something back to our community of Ibiza lovers around the world. Our aim is to capture the spirit of Ibiza for you to take home and treasure.
We hope you appreciate the garments designed and created from our warm Balearic hearts. Our first collection is designed with our loyal visitors in mind and represents a flavour of the content that you have been enjoying, for years, on Ibiza Spotlight.
All garments are produced in Portugal, from the finest organic cotton, and every detail of fit and styling has been refined to bring you the very best the quality possible.
Collectively we can give our thanks to everything that Ibiza has brought us. We hope to enjoy the island together for many years to come and preserve its beauty and free spirit for future generations. We would love you to feel Free in Paradise.
Peace, Love & Happiness, Ibiza Spotlight & Freedom IS Paradise™
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