Paradise on Earth

Around 1000 B.C. the Phoenicians discovered the island of Ibiza, founded YBSM and made liberty a central value. Their passion for freedom runs through the Phoenician poetic images of free flowing rivers and swallows that never touch the ground. Ibiza is 'paradise'. Ibiza is 'freedom'.

A symbol of welcoming

The palm symbol is inspired by a beautiful piece of 3rd century B.C Phoenician art, uncovered in Ibiza at Puig des Molins. A symbol of victory, rejoicing, triumph, peace, freedom and eternal life. This symbol of Phoenicia appeared on coins, shields, vases and jewellery. The palm is one of the trees identified as The Sacred Tree, welcoming us to heaven and is the perfect integration of male and female.

The first name given to Ibiza 𐤀‏𐤉‏𐤁‏𐤔‏𐤌‏

Our ancient symbols are inspired by the first name ever given to Ibiza, y-b-š-m in 1000 BC. A well-known Phoenician linguist translated the name y-b-š-m as 'balsam island'. We interpret the word 𐤁‏𐤔‏𐤌 b-š-m as fragrance or perfume. Hence 'Perfume Island, Island of Fragance'. 𐤀𐤉‏ is the etymologically correct form of 'iy' = island. The second element has to do with the deity Bes. Bs could be the name of the original inhabitants, 'the Perfume Island of the Bes people'. 

protector OF FREEDOM

Bes was protector of all the good things in life, such as music, dance, sexual pleasure and freedom. Bes fought off evil spirits and played an important role in everyday life. Thousands of years later, Bes still lives up to his legacy. Everybody should have a little Bes in their life - a protecting, fun, caring friend to one and all, is exactly what the world needs today.


A brand born in Paradise